Keep Your Focus on the Future With a Certified Pre-Owned Program That Gives Independent Dealers an Edge With Millennial Car Buyers
An axiom of military history says that generals spend all their time planning to fight the last war, making them ill-prepared for the next war. That same thing is happening with vehicle dealers today. They are planning for the future as they did with the past. The past was about the baby boomers. The future belongs to the millennials, and they are very different shoppers. Unlike their parents, millennials are ultra-frugal about their purchase of vehicles. Big box dealerships with their $20 million price tags that impressed their parents are a turn-off and an unneeded expense to this group. The millennial generation likes to buy vehicles others have taken the depreciation on – but they also show a tendency toward the security provided by new car warranties. That makes the millennial group perfect for the used car industry for a couple of reasons. For one, used c...