Warrantech Sets Itself Apart From The Competition
ean Stapleton, Warrantech president and CEO, recently took part in an executive forum with TWICE magazine. Here’s what he had to say in response to the following question: In such a competitive category, how do you stand out and differentiate yourself from amongst the competition? Warrantech Corporation delivers customized programs tailored for the unique needs of our partners. We do not agree with the “one size fits all” approach which is becoming pervasive in the industry. Unlike other providers, we offer partners the flexibility of extending their brand to their service contract programs. We believe that this approach reinforces our partner’s brand and helps drive customer loyalty and retention. Additionally, we offer extensive missed point-of-sale programs designed to enhance the relationship between our partners and their customers and drive substantial incremental revenue. Warrantech is also a subsidiary of AmT...